iGaming is set to represent more than 40% of all gambling revenue in Europe by 2025, according to a new report from the European Gaming & Betting Association (EGBA). The report, released in partnership with H2 Gambling Capital on 24 March 2025, reveals that Europe’s total gambling market generated €123.4bn in Gross Gambling Revenue (GGR) in 2024, marking a 4% increase from the previous year.
Of this total, €48.9bn came from online gambling platforms, representing 39% of the market, while the remaining €75.5bn was generated through land-based gambling activities. The figures highlight the growing dominance of the online sector, particularly in comparison to the $71.9bn (€66.5bn) reported in the US, which showed a 7.2% increase in revenue, according to the American Gaming Association (AGA).
Maarten Haijer, Secretary General of the EGBA, commented on the findings, stating, “Europe’s gambling market showed steady growth in 2024. While land-based gambling remains dominant and continues to grow in absolute terms, online channels are showing stronger momentum, driven by changing consumer preferences and technological advancements.” He further added, “Looking ahead to 2025, we expect online gambling to surpass the significant 40% market share milestone, with this trend projected to continue as online gambling nears parity with land-based gambling by 2029.”
The report also noted a significant increase in online gambling’s market share in Europe, rising from 37% in 2023. This growth has been fuelled by evolving consumer habits, particularly through increased mobile phone usage.
Diverse Market Penetration Across Europe
While online gambling continues to expand across Europe, the report highlighted stark differences between individual countries. For instance, Sweden leads the way with online gambling making up 68.3% of the total gambling revenue, whereas in Spain, the figure is much lower at just 14.2%.
The UK remains Europe’s largest gambling market, with total revenue reaching €30.8bn in 2023. Italy follows with €25.5bn, while France and Germany reported €17.8bn and €17.7bn, respectively. These disparities are influenced by varying local regulatory frameworks and player preferences.
Projected Growth and Future Outlook
Looking ahead, EGBA projects the European gambling market to reach €127.7bn in 2025, a 3.5% increase from 2024. Of this, €51.1bn will come from online gambling, while land-based gambling is expected to contribute €76.6bn.
In the longer term, the market is expected to grow to €149.2bn by 2029, driven by a 6.9% annual growth in iGaming revenue, while land-based gambling is projected to see a more modest 1.8% increase per year.
The findings underscore the continued rise of online gambling in Europe and its increasing share of the overall market, signalling a significant shift towards digital platforms in the coming years.