Sportradar (NASDAQ: SRAD) has been recognised with two major accolades at the European iGaming Awards 2025 during ICE Barcelona, further cementing its status as an industry leader. The company’s cutting-edge Alpha Odds solution earned top honours in two highly competitive categories, highlighting its impact on the evolving online gaming landscape.
Award Wins for Alpha Odds:
- Innovation of the Year – Recognising groundbreaking advancements in iGaming technology.
- Best Sports Betting Innovation – Celebrating excellence in sports betting solutions.
Alpha Odds, a service within Sportradar’s Managed Trading Services (MTS), utilises AI-powered odds personalisation technology to deliver customised betting prices for sportsbook operators. By recalculating financial exposure in real time, the solution enhances liability management, minimises risk, and boosts profitability. Since its launch, Alpha Odds has helped sportsbooks achieve an average 13% improvement in margin performance.
By continuously optimising trading strategies and improving sportsbook profitability, Alpha Odds reinforces Sportradar’s position as a trusted technology partner for operators worldwide.