Altenar, a leading provider of sports betting and iGaming software, has announced its integration with Optimove’s Digital Experience Platform (DXP), Opti-X, to offer operators an enhanced level of personalisation, player engagement, and lifetime value right from a player’s first visit.
Empowering Operators with Real-Time Personalisation
Optimove’s cutting-edge Opti-X platform comes equipped with an array of powerful features designed to optimise player engagement. One standout feature is the Real-Time Messaging tool, which allows operators to send personalised messages across multiple marketing channels at precisely the right moment, ensuring players receive timely and relevant communication that drives sustained engagement.
Additionally, Opti-X includes an AI-powered Smart Search Engine, which delivers lightning-fast, personalised search results based on a player’s historical search behaviour, platform interactions, and betting preferences. This tailored search capability enhances the overall user experience and ensures that players find exactly what they’re looking for in a fraction of the time.
Advanced Personalisation Across All Platforms
With this integration, Altenar can now provide its clients with even more advanced end-to-end personalisation across all channels and platforms. Leveraging Opti-X’s behavioural, historical, and predictive modelling, operators can create highly detailed micro-segments, enabling them to deliver personalised interactions that build player loyalty and increase lifetime value.
This strategic move reinforces Altenar’s ongoing commitment to enhancing its offering with innovative, player-centric solutions that have a measurable impact on sports betting operators’ success.
Industry-Leading Partnership
Diego Salas, Sales Manager at Altenar, commented:
“We are deeply committed to enhancing the user experience by leveraging data to offer personalised content that delivers clear benefits to both players and operators. Our partnership with Optimove empowers our clients to better understand player behaviour, allowing them to tailor their content and optimise their marketing strategies.”
Adi Dagan, Senior Director of Partnerships at Optimove, added:
“Altenar is a true leader in the sports betting software space, and we’re thrilled to be part of their solution. This partnership provides sports betting operators with the tools to deliver an extraordinary, personalised experience to every player. We’re excited about the potential of this collaboration and look forward to helping take the industry to new heights.”
This integration is set to revolutionise the sports betting sector, as Altenar and Optimove work together to provide operators with the tools they need to engage players like never before, fostering loyalty and maximising player lifetime value.