Gamanza Engage has announced a strategic partnership with the analytics provider, Astral Forest, to create a new data-driven engagement solution for the iGaming sector. The collaboration is designed to help operators better translate player interaction data into actionable insights, with the help of bespoke analytics and automation tools.
By combining Gamanza Engage’s marketing automation and gamification suite with Astral Forest’s specialised analytics dashboards for iGaming, the partnership offers operators access to a range of tools that provide valuable insights into key metrics. These include player behaviour, retention funnels, and the performance of engagement features—without the need for dedicated in-house business intelligence teams.
Headquartered in Switzerland, Gamanza Engage places a strong emphasis on data privacy and regulatory compliance. This focus ensures that player data is managed securely and discreetly, which is particularly crucial for operators in regulated markets.
The partnership’s goal is to help operators in Europe, Africa, and Latin America transition from anecdotal or fragmented decision-making to data-driven strategies, optimising player engagement and retention.
“Data only becomes meaningful when you understand the behaviours and patterns behind it,” said Andrés Blanco, Managing Director at Gamanza Engage. “With Astral Forest by our side, our operators won’t just access metrics, they’ll uncover insights that drive real action, retention, and growth.”
Stanisław Szostak, CEO of Astral Forest, also shared his enthusiasm: “Gamanza Engage’s CRM and gamification capabilities are already well recognised across the market as a powerful engagement tool. Yet, leveraging the tool to the fullest will happen only when you understand the data and the numbers that drive your results. Thanks to Astral Forest’s knowledge of modern data analytics, we are propelling our joint offering to the next level. I am really excited to team up with Andrés and Gamanza Engage: I have no doubt that our accomplishments will make the headlines soon.”