Ireland’s new gambling regulator, the Gambling Regulatory Authority of Ireland (GRAI), officially came into force today, March 5th, 2025. This marks a significant step forward in the country’s efforts to regulate gambling, as the GRAI takes charge of enforcing the newly established Gambling Regulation Act 2024.
Focus on Public Safety and Consumer Protection
The core mission of the GRAI is to ensure public safety, overseeing both retail and online gambling. The regulator will be responsible for approving licences under the new framework, regulating lotteries (excluding the national lottery), and implementing strict measures to combat problem gambling.
A Quick History: From Law to Action
The Gambling Regulation Act 2024 was passed by the Irish parliament on 16th October 2024. Following this, the GRAI began its groundwork by seeking key appointments for its board, including licensing experts and senior healthcare professionals, to ensure a comprehensive regulatory approach.
GRAI’s Leadership Team
The GRAI announced its official launch with a highly qualified board. Former CEO of the government’s procurement office, Paul Quinn, leads the team, with notable figures like Celine Craig, former media commissioner, and Rita Purcell, deputy CEO at the Health Products Regulatory Authority, filling crucial roles. The board also includes Dr. Colin O’Driscoll, a senior psychologist specializing in addiction services.
Anne-Marie Caulfield, who has been guiding the setup of the regulator since 2022, will continue her long-term role as GRAI’s CEO.
Minister Jim O’Callaghan Welcomes the New Regulator
Minister for Justice Jim O’Callaghan expressed excitement about the new phase of gambling regulation in Ireland. In a statement, he highlighted that the Gambling Regulation Act is designed to address the challenges of responsible gambling in modern Ireland, ensuring a balance between consumer freedoms and the protection of vulnerable individuals from addiction.
Funding and Regulatory Power of the GRAI
Concerns about the GRAI’s power over the industry were raised during parliamentary debates. However, Deputy James Browne, the bill’s rapporteur, assured lawmakers that the GRAI would not lack authority. The gambling industry itself will fund the regulator through levies, with no impact expected on taxpayers once the system is fully operational.
“The regulatory authority will not be toothless,” Browne stated. “It will be a powerful entity, regulating an industry worth an estimated €6 billion.”
Key Features of the Gambling Regulation Act 2024
Along with the establishment of the GRAI, the Gambling Regulation Act 2024 brings several important measures into effect aimed at curbing problematic gambling:
- Ban on Credit Payments: Operators are prohibited from accepting credit cards or credit facilities for gambling.
- Restrictions on Inducements: Common promotional tactics, such as free bets, VIP treatment, and free hospitality, are now banned.
- National Exclusion Register: A new register will allow individuals to exclude themselves from gambling activities, either with specific operators or across the industry.
- Tighter Advertising Rules: Social media marketing of gambling is restricted, and adults must opt-in to receive promotional communications. TV and radio ads for gambling will be prohibited between 5:30 AM and 9 PM to protect children.
- Ban on Gambling Merchandise for Children: The sale of gambling-branded clothing to children or at events where children are present is now illegal.
Looking Ahead
With the GRAI now in operation, Ireland has officially taken a strong step towards safer, more transparent gambling practices. The new regulatory framework aims to provide clarity for operators while ensuring robust safeguards for consumers, marking a new chapter in the country’s gambling landscape.