Paris-based payments provider targets Latin America with secure cash-to-digital solutions
Neosurf has officially launched its payment services in Mexico, marking a significant step in the company’s expansion into the Latin American market. The move aims to support both operators and players with secure, cash-to-digital transaction solutions tailored to the region’s unique payment landscape.
Initially partnering with Fun88 Mexico, Neosurf’s offering enables players to fund their betting accounts using cash while giving operators access to a suite of tools designed to enhance compliance and security. These include integrated Know Your Customer (KYC) and Anti-Money Laundering (AML) features, designed to meet the demands of Mexico’s regulated gambling market.
Sue Page, CEO Americas at Neosurf, commented:
“In talking with operators, we’ve learnt that they’re not being serviced as well as they could be – there are gaps in customer support, compliance processes and overall payment efficiency.
We believe our solution fills these gaps by offering a more reliable, secure and compliant way for players to transact, while also helping operators improve the all-round customer experience.”
Christian Ramos, Legal Representative for Fun88 Mexico, added:
“With many Mexican players favouring cash, partnering with Neosurf allows us to offer a payment method that aligns with customer preferences while reinforcing our commitment to security and compliance. Their ability to provide frictionless transactions while enhancing AML and KYC processes makes them a key partner in the market.”
Founded in Paris in 2004, Neosurf now operates in over 74 countries worldwide. Its entrance into the Mexican market reflects a growing demand for payment options that bridge the gap between cash-based economies and digital gaming platforms.
Looking ahead, the company plans to roll out its services to additional SEGOB-licensed operators in Mexico, as part of a broader strategy to establish a robust presence in Latin America.
Neosurf’s global CEO, Andrea McGeachin, recently spoke to Gambling Insider about the future of non-fiat payment systems, the company’s commitment to global compliance, and the rapidly evolving payments ecosystem.