New real-time chat feature aims to build loyalty, spark interaction, and attract new users
SOFTSWISS, a prominent global provider of iGaming software, has unveiled Player Chat, a brand-new feature within its Sportsbook platform designed to encourage real-time interaction and create a more immersive sports betting experience.
The update reflects a growing industry trend: integrating social features into betting platforms to foster stronger user engagement and a sense of community.
Betting Meets Social Connection
Player Chat allows users to communicate live during sporting events, sharing predictions, reacting to match developments, and celebrating wins together. Each chat room is tied to a specific event, creating a targeted, interactive space for discussion.
Players can customise their experience with avatars and nicknames, while the chat itself supports a variety of communication tools including emojis, stickers, reactions, and auto-translation—making it accessible to a global audience.
A Community-Led Approach
According to the SOFTSWISS iGaming Trends 2025 Report, social features like Player Chat are instrumental in enhancing platform loyalty. By making users feel more connected to both the game and each other, operators are seeing increased retention and more organic user growth.
Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, said:
“We’ve introduced Player Chat to make our platform more interactive. By enabling players to communicate during events, we’re aiming to enhance their overall experience and build a stronger community. We provide players with a space to engage in social gaming activities and offer operators a convenient tool for player interaction.”
Tools to Moderate and Motivate
To ensure a safe and engaging environment, the chat feature is backed by comprehensive moderation tools. Administrators can manage user interactions with content filters, reporting mechanisms, and promotional tools such as polls, quizzes, and clickable links.
To boost participation, operators can also reward active users with badges — a small but effective step towards gamifying the chat experience and encouraging repeat visits.
Following a String of Innovations
The introduction of Player Chat builds on the momentum of recent developments at SOFTSWISS, including the launch of the Sportsbook Network Jackpot — a shared progressive jackpot linking multiple brands in one prize pool. This initiative is designed to deliver larger rewards to players while reducing individual operator costs.
Spotlight at SiGMA Americas
The new feature will take centre stage at the upcoming SiGMA Americas Summit, where SOFTSWISS will be exhibiting at Stand M85. Attendees will get hands-on access to Player Chat and other product innovations.
Adding to the spotlight, Rubens Barrichello, the legendary Formula One driver and SOFTSWISS Non-Executive Director for Latin America, is set to deliver a keynote speech during the event — underlining the brand’s growing presence in the LATAM region.
About SOFTSWISS
SOFTSWISS is a leading tech company in the iGaming sector, offering a suite of solutions for online casinos, sports betting platforms, and game aggregation. With more than a decade of expertise, the company continues to shape the future of digital gaming through innovation, scalability, and user-centric design.