In the fast-evolving world of iGaming, Chief Marketing Officers (CMOs) play a crucial role in shaping brand identity, driving customer engagement, and staying ahead of industry trends.With intense competition and ever-changing regulations, these marketing leaders must blend creativity, data-driven strategies, and innovation to ensure their brands stand out.
Here are ten top CMOs making a significant impact in the iGaming sector:
- Casey Hurbis – BetMGM
Appointed as CMO in December 2024, Casey Hurbis brings over 30 years of consumer marketing experience to BetMGM. Prior to this role, he served as CMO at Rocket Mortgage, where he led innovative marketing strategies, including successful Super Bowl campaigns and the launch of the Rocket Mortgage Classic on the PGA Tour. At BetMGM, Hurbis is expected to enhance brand recognition and customer engagement in the competitive sports betting and iGaming markets.
2. Valentina Bagniya – SOFTSWISS
As CMO of SOFTSWISS, Valentina Bagniya has been instrumental in developing creative marketing strategies that stand out in the iGaming industry. Her experience spans roles at British American Tobacco, Heineken, and Nestlé, where she honed her skills in navigating age-restricted markets. At SOFTSWISS, Bagniya focuses on innovative campaigns and strategic planning to drive brand growth.
3. Paul Puolakka – Mr. Gamble
Serving as CMO at Mr. Gamble, Paul Puolakka is an experienced marketing leader with a comprehensive background in digital marketing and innovative campaign development. He specializes in building strong branding strategies that capture attention and leave a lasting impression, contributing significantly to Mr. Gamble’s market presence.
4. Michael Baker-Mosley – iGP
Appointed as CMO at iGP in early 2024, Michael Baker-Mosley brought valuable experience from his previous role at Kambi, where he served as Head of Brand Marketing. Known for his creative approach, Baker-Mosley implements unconventional strategies that capture the attention of both the industry and customers, enhancing iGP’s brand visibility.
5. Lucie Kadlecová – Aviatrix
As Chief Marketing Officer (CMO) at Aviatrix, Lucie Kadlecová plays a pivotal role in driving the company’s marketing strategy and brand development. With a deep understanding of market trends and consumer behavior, she excels in building and shaping brands from the ground up. Lucie’s creative and experienced approach to marketing has enabled her to craft cohesive and impactful brand stories that resonate with diverse audiences.
6. Mike Quigley – PrizePicks
Appointed as Chief Marketing Officer in February 2025, Mike Quigley brings over 30 years of experience in the gaming industry to PrizePicks. His extensive background includes leadership roles at Niantic, where he led global marketing efforts for Pokémon GO, as well as positions at Google/YouTube and Electronic Arts. Quigley’s expertise in user acquisition, community engagement, and player retention is expected to further elevate the PrizePicks brand.
7. Kate Puteiko – BGaming
As Chief Marketing Officer at BGaming, Kate Puteiko has been instrumental in driving the company’s growth and success. Under her leadership, BGaming has focused on expanding its game portfolio and collaborating with streamers to enhance brand visibility and player engagement. Puteiko’s strategic initiatives have positioned BGaming as a prominent content provider in the iGaming sector.
8. Rhea Craib – Flows
Serving as Head of Marketing at Flows, Rhea Craib brings creativity and innovation to the company’s marketing strategies. With over three years of experience at GiG, she has implemented modern approaches that deliver tangible results. Craib’s ability to introduce innovative marketing strategies makes her a respected leader, effectively addressing the needs of the rapidly evolving iGaming market.
9. Greta Margaryan – FeedConstruct
As Head of Marketing at FeedConstruct, Greta Margaryan has played a key role in the company’s growth for over five years. Starting as a Marketing Manager, she quickly advanced due to her proactive approach and ability to view challenges as opportunities. Margaryan’s swift and efficient actions have made her a significant figure in marketing, effectively guiding the company in a rapidly evolving market.
10. Luis Sangiovanni – Fast Track
As Chief Marketing Officer at Fast Track, Luis Sangiovanni brings over 20 years of experience in marketing, branding, and strategy. He manages a team of marketers, PR specialists, and event professionals, overseeing the company’s presence at key industry trade shows. Sangiovanni’s leadership has been pivotal in establishing Fast Track’s reputation in the iGaming industry.