Las Vegas based gaming company Bluberi is expanding its creative operations with three new game development studios across North America, including its first dedicated iGaming studio.
The move will strengthen Bluberi’s development capabilities across both land based casino gaming and digital platforms, creating a broader pipeline of new content for players.
Three New Studios
Bluberi is launching Blu Chip Studio in Las Vegas, which will focus on developing new slot games.
The company is also opening a new studio in Atlanta, led by gaming industry veteran Ron Williams II. The studio will add further creative and development expertise to Bluberi’s growing North American operations.
Bluberi Enters iGaming
The third studio represents a significant step into digital gaming for Bluberi.
A dedicated iGaming studio is being established in the Montréal area and will be led by Simon Papineau, who previously worked within Light & Wonder’s iGaming division.
The new operation will allow Bluberi to develop content specifically for digital gaming platforms as the company expands beyond its traditional land based casino business.
A Broader Creative Strategy
The three studios form part of Bluberi’s wider strategy to strengthen its game development capabilities across different areas of the gaming industry.
Rather than relying on a single development operation, the multi studio model will allow individual teams to explore different creative concepts and approaches while maintaining a focus on game quality.
This approach could also give Bluberi greater flexibility as it develops content for both physical casino environments and online audiences.
Expanding Across Land Based and Digital Gaming
The expansion comes as established gaming companies continue to explore opportunities across North America’s evolving iGaming market.
For traditional casino suppliers, digital platforms provide an opportunity to take established expertise and gaming concepts into new environments, while creating content designed specifically for online players.
Bluberi’s investment in a dedicated iGaming operation signals its intention to build a stronger presence in this growing area of the industry.
Looking Ahead to 2026
With three new studios launching in 2026, Bluberi is expanding its creative footprint across North America while building capabilities across both land based and online gaming.
The move gives the company a larger development network and the potential for a wider pipeline of games as it looks to strengthen its position across the increasingly connected casino and iGaming sectors.
Source: Bluberi.
Images: Gaming Intelligence.