Relax Gaming has strengthened its global live casino offering through a new partnership with next-generation provider Imagine Live, expanding the range of content available to operators across regulated iGaming markets.
Under the agreement, Imagine Live will join Relax Gaming’s Powered By Relax programme, giving the live casino specialist access to Relax’s international distribution network while bringing a new portfolio of live dealer and game-show content to its operator partners.
Imagine Live currently operates more than 200 live tables and delivers multi-language content across regulated jurisdictions including the UK, Malta, Sweden, Romania, Belgium, Greece and Brazil.
The partnership represents another step in Imagine Live’s international expansion strategy while further strengthening Relax Gaming’s position as a distribution platform for third-party casino content.
“Aggregation platforms are helping specialist live casino studios turn product innovation into global distribution.”
Expanding the Live Casino Portfolio
Live casino has become an increasingly important area of differentiation for iGaming operators, with providers investing heavily in studio production, localisation and interactive game-show formats.
Imagine Live combines traditional table games with immersive live entertainment and dedicated studio environments, allowing operators to offer increasingly tailored experiences to players across individual markets.
The provider has also incorporated artificial intelligence into areas including security, risk management and real-time monitoring of dealer behaviour, adding a technology and operational layer to its live casino proposition.
By joining Powered By Relax, Imagine Live will be able to distribute its portfolio through Relax Gaming’s established network without operators requiring separate integrations.
Relax Gaming says its wider platform provides access to more than 4,000 casino games for over 700 operator brands, with content supplied through its proprietary portfolio and a network of more than 70 partner studios.
International Growth
The agreement also gives Imagine Live additional reach as it continues expanding within regulated markets.
Nadiya Attard, Chief Commercial Officer at Imagine Live, described the partnership as an important next stage in the company’s international growth strategy, highlighting Relax Gaming’s operator network and established presence in regulated jurisdictions.
For Relax Gaming, the deal adds another specialist supplier to a platform designed to give operators access to a broad range of casino content through a single integration.
Jennifer Buttigieg, Head of Commercial and Partnerships at Relax Gaming, said Imagine Live had differentiated itself through a combination of premium table games, game-show content and advanced studio production.
Live Casino Continues to Evolve
The partnership comes as suppliers increasingly look beyond traditional live blackjack, baccarat and roulette to create more distinctive entertainment-led experiences.
Game shows, localisation, dedicated branded tables and advanced studio technology are becoming increasingly prominent as providers seek to differentiate their products within crowded online casino lobbies.
At the same time, aggregation platforms are playing an increasingly important role in helping emerging studios scale internationally by providing access to established operator networks.
For Imagine Live, joining Powered By Relax provides a route to a substantially wider audience across regulated markets.
For Relax Gaming, the agreement further broadens a growing content ecosystem as competition intensifies across the global live casino sector.
The result is another example of how partnerships between specialist content developers and major aggregation platforms are helping accelerate innovation and international growth throughout the iGaming industry.