Expanse Studios, the rapidly expanding B2B iGaming content provider and subsidiary of Golden Matrix Group (NASDAQ: GMGI), has secured a significant content distribution partnership with Montenegro-based operator Lobbet, further strengthening its footprint in regulated European markets.
This deal, facilitated by the DualSoft aggregation platform, integrates Expanse Studios’ proprietary gaming content into Lobbet’s online offering — a move representing a key step in Expanse’s European expansion strategy and broader B2B distribution ambitions.
Strategic Expansion Through Aggregation
Under the new agreement, Lobbet — a licensed sports betting and iGaming operator in Montenegro and part of the Fortuna Entertainment Group (FEG) — will make Expanse Studios’ portfolio of casino titles available to its regulated online audience. This integration is enabled by DualSoft’s aggregation platform, which provides technical connectivity and distribution across multiple operators and jurisdictions.
For Expanse Studios, DualSoft represents a “high-potential distribution channel” that opens access to established operators such as Lobbet while creating “optionality across a broader network of regulated markets.” This reflects the company’s focus on disciplined growth with partners operating within clear regulatory frameworks.
“This agreement reflects our approach to regulated market expansion across Europe, through scalable B2B distribution,” said Damjan Stamenkovic, CEO of Expanse Studios. “Working with DualSoft allows us to reach high-quality operators such as Lobbet and expand our presence efficiently across multiple jurisdictions.”
A Broader Footprint in Regulated Markets
Lobbet entered the Montenegrin market in October 2025 following Fortuna Entertainment Group’s acquisition of its parent company, Lob. This integration marks one of Expanse Studios’ latest moves in a sustained push into regulated European markets that has seen previous commercial milestones — including partnerships with aggregators such as Hub88 and operator networks beyond Europe.
Expanse Studios currently supports more than 1,300 B2B operator integrations globally and has continued to extend its reach across regulated markets in Europe, North America, and Latin America. Its content portfolio spans slots, crash games, card games and other modern iGaming formats, positioning the developer as a versatile partner for operators seeking engaging and scalable gaming solutions.
What This Means for the iGaming Sector
This integration highlights several broader industry trends:
- Regulated Market Growth: Operators and content suppliers alike are prioritising regulated jurisdictions, where compliance and structured frameworks support sustainable expansion.
- Aggregation Platforms as Growth Engines: Facilitators like DualSoft are increasingly central to distribution strategies, enabling smaller developers to reach diverse operator networks.
- Content Diversification: As competition intensifies, operators seek expanded portfolios of proprietary and third-party content to enhance player engagement and retention.
The Expanse-Lobbet integration underscores how content developers and operators are collaborating to navigate these dynamics while expanding their reach within Europe’s regulated iGaming ecosystem.
Multimedia Insight
Expanse Studios’ official YouTube channel showcases its portfolio of games and recent developments — a useful primer for operators and partners interested in the company’s offerings.
Looking Forward
For Expanse Studios, the Lobbet integration is more than a standalone deal: it reflects a deliberate strategy to build distribution scale through aggregator relationships and reputable operators in regulated markets. As demand for fresh, mobile-first iGaming content continues to rise, partnerships like this are likely to shape the next wave of industry growth — particularly across Europe’s evolving regulatory landscape.